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Apple buys WhatsApp, a technology start-up, and uses its marketing expertise to improve WhatsApp's market share and profitability. This justification for diversification is best described
Apple buys WhatsApp, a technology start-up, and uses its marketing expertise to improve WhatsApp's market share and profitability. This justification for diversification is best described as Group of answer choices Utilizing common infrastructures Using portfolio management Capitalizing on core competencies Reducing corporate risk
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Accounting Information Systems
Authors: Vernon Richardson, Chengyee Chang, Rod Smith
2nd edition
