Apple CEO Steve Jobs alluded to the price a customer may have to pay to own an iPhone when he said that the steep and sudden price change was simply part of "life in the technology lane." What did he mean? Jobs meant that if you choose to purchase a new technological product, whether it be a computer, iPod, or iphone, you can expect to almost always pay more than someone who buys the same thing-or better-in the future. O Prices are always highest when a product is first launched because companies want to recover the money that they spent on research and development as quickly as possible. O Early adopters will pay a higher price to own something first