Question
- Apple CEOSteve Jobs claimed on June 7, 2010, that its online bookstore iBookstore had captured a 22% share of the U.S. e-book market. To
- Apple CEOSteve Jobs claimed on June 7, 2010, that its online bookstore iBookstore had captured a 22% share of the U.S. e-book market. To verify this claim, a random sample of 200 recent e-book purchases was selected, and it was found that 49 of them were from iBookstore. Using alpha = 0.05, answer the following:
-State the null and alternative hypotheses?
- Does this sample provide enough evidence to support Job's claim?
- Determine the p-value for this test and interpret its meaning.
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
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