Apple Goes Global

It wasn't long ago that products from Apple, perhaps the most recognizable name in

electronics manufacturing around the world, were made entirely in America. This is not so

anymore. Now, almost all of the approximately 70 million iPhones, 30 million iPads, and

59 million other Apple products sold yearly are manufactured overseas. This change

represents more than 20,000 jobs directly lost by U.S. workers, not to mention more than

700,000 other jobs and business given to foreign companies in Asia, Europe, and

elsewhere. The loss is not temporary. As the late Steven P. Jobs, Apple's iconic co-founder, told President Obama, "Those jobs aren't coming back."

At first glance, the transfer of jobs from one workforce to another would seem to hinge on a difference in wages, but Apple shows this is an oversimplification. In fact, paying U.S.

wages would add only $65 to each iPhone's expense, while Apple's profits average

hundreds of dollars per phone. Rather, and of more concern, Apple's leaders believe the

intrinsic characteristics of the labor force available to them in China which they identify

as flexibility, diligence, and industrial skills are superior to those of the U.S. labor force.

Apple executives tell stories of shorter lead times and faster manufacturing processes in

China that are becoming the stuff of company legend. "The speed and flexibility is

breathtaking," one executive said. "There's no American plant that can match that."

Another said, "We shouldn't be criticized for using Chinese workers. The U.S. has stopped

producing people with the skills we need."

Because Apple is one of the most imitated companies in the world, this perception of an

overseas advantage might suggest that the U.S. workforce needs to be better led, better

trained, more effectively managed, and more motivated to be proactive and flexible. If U.S.

(and Western European) workers are less motivated and less adaptable, it's hard to imagine that does not spell trouble for the future of the American workforce. Perhaps, though, Apple's switch from "100% Made in the U.S.A." to "10% Made in the U.S.A." represents the natural growth pattern of a company going global. At this point, the iPhone is largely designed in the United States (where Apple has 43,000 employees), parts are made in South Korea, Taiwan, Singapore, Malaysia, Japan, Europe and elsewhere, and products are assembled in China. The future of at least 247 suppliers worldwide depends on Apple's approximately $30.1 billion in orders per quarter. And we can't forget that Apple posted $16.1 billion in revenue from the first quarter of 2014, perhaps in part because its manufacturing in China builds support for the brand there.

As makers of some of the most cutting-edge, revered products in the electronics

marketplace, perhaps Apple serves not as a failure of one country to hold onto a company completely, but as one of the best examples of global ingenuity.

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