Apple has successfully achieved productivity growth on a sustainable basis and present the following: Detail characteristics and description of each organisation/ company (e.g. its products, services, customers, suppliers, structure, geographical presence etc.) Presentation of history of data about the productivity and other performance metrics of the organisation/ company (e.g. revenues, expenses, profit etc.). Description in detail the actions, practices, policies, measures employed by each organisation/ company in driving productivity growth on a sustainable basis

For each organisation/ company examined you must present your critical comments about their existing performance and the challenges they have to face in order to ensure productivity growth and remain strategically competitive.