Apple Inc.

Compute each ratio within the five categories of ratios for a five year period and interpret. You will need to provide an appropriate chart to graphically display the results of the financial analysis. You must have comparison data to interpret such as historical data, industry average data, and competitor data. Your competitors are Samsung and Microsoft.

APPENDIX C: FINANCIAL RATIOS Case Year CompanyCompetitor Competitor 2 Upper 25 Median Lower 25Assessment Liquidity Ratios Current Ratio Quick Ratio Asset Utilization Ratios Inventory Turnover A/R Tumover Fixed Asset Turnover Total Asset Turnover Debt Management Ratios TIE Financial Leverage Index Profitability Ratios Gross Margin Profit Margin (ROR) ROIC ROA ROE Market Ratios P/E M/B Assessment Notation: P Positive Trend, N-Negative Trend, Dash No Change APPENDIX C: FINANCIAL RATIOS Case Year CompanyCompetitor Competitor 2 Upper 25 Median Lower 25Assessment Liquidity Ratios Current Ratio Quick Ratio Asset Utilization Ratios Inventory Turnover A/R Tumover Fixed Asset Turnover Total Asset Turnover Debt Management Ratios TIE Financial Leverage Index Profitability Ratios Gross Margin Profit Margin (ROR) ROIC ROA ROE Market Ratios P/E M/B Assessment Notation: P Positive Trend, N-Negative Trend, Dash No Change