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Apple Inc. critical success factors (CSF) under the financial performance category of the balanced scorecard are: (1) increase revenue and (2) Increase shareholder value. In

Apple Inc. critical success factors (CSF) under the financial performance category of the balanced scorecard are: (1) increase revenue and (2) Increase shareholder value.

In at least 300 words discuss why the two critical success factors are important in accessing the success of the company? Also, explain why the two critical success factors are selected for Apple Inc. Be sure to clearly and concisely discuss each question.

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