Apple Inc. has developed propriety software systems (e.g., Apple Music, Apple Podcasts, and Apple TV) that support the delivery of digital content to its customers. Apple opted to develop these systems rather than use an existing enterprise system solution, most likely because: The critical process of content delivery is Apple's strategic advantage. The ability to integrate with existing enterprise systems does not exist. It was too costly for Apple to purchase an entire enterprise system. The existing solutions were not tailored to Apple's products. Apple was not satisfied with the look and feel of existing enterprise systems