Apple" is considered a market leader; it works a lot on its exclusivity and brand loyalty. This is considered as which of the following defensive strategies:*

Position Defense

Preemptive Defense

Counteroffensive Defense

Mobile Defense

Ahmad is confused, thinking that a box of "Labne" is used multiple times, and he doesn't know what is the characteristic of "Labne".*

Durable Good

Non-Durable Good

Intangible Product

None of the options

When paying for your purchases at "La Valeur" supermarket, they always ask you if you have a loyalty card to accumulate points for cash-backs. This is an example of:*

Building your market share

Expanding total market demand through new customers

Expanding total market demand through more usage

Drive distribution through both existing and new channels

Cleansing wipes are made of materials such as polyester, polypropylene, cotton, wood pulp, or rayon fibers formed into sheets. They may be packaged individually, or in small or bulk packaging. They are moistened with water and other ingredients, such as cleansing and moisturizing agents that help them work. This is information about:*

Core Benefit

Basic Product

Expected Product

Potential Product

"Odom Retreat" is a venue in Baskinta that will provide you with the accommodation of 1 bedroom and 1 bathroom for the guests' convenience and breathtaking scenery. So the accommodation here is an illustration of:*

Product

Information

Good

Idea

Introduced a number of years ago, manufacturers that make DVDs, and the equipment needed to play them, have established a strong market share. So to maintain this, it is well known that younger, emerging consumers have been conditioned by technology to expect and even demand "newness". Soin this case, most importantly they have to:*

Modify the promotion

Modify the product

Modify the market

Modify the marketing program

When dealing with a postpaid telecommunications service, a person has to pay fixed fees and charges per minute usage of the calls. This is an illustration of:*

Optional Features Pricing

Product Bundling Pricing

Captive Product Pricing

Two-Part Pricing

Iyad is considering to buy a "Samsung" television in the quest of entertainment in the long winter nights. Entertainment in this example is a(an):*

Core Benefit

Basic Product

Expected Product

Potential Product

As the "USA" started threatening "Huawei" to ban them from using updated USA apps, "OPPO" expected its chance to shine. So they started expanding production to get themselves ready for further sales after the banning of "Huawei". This is also called:*

Responsive anticipation

Reactive stage

Innovative anticipation

Creative anticipation

"BMW" is differentiating itself in the following way: "The BMW brand stands for dynamics, innovative technologies and decades of motorsport experience". Which mean it is relying on:*

Form

Features

Performance quality

Conformance quality

"Sohat" introduced water bottled in glass in order to help households use it for multiple times. It is an illustration of which benefit for the packaging:*

Identify the brand

Convey descriptive and persuasive information

Facilitate product transportation and protection

Assist at-home storage

"Daher Food" owns the chips market in Lebanon. It makes "Master Chips" (a product of Daher Food) in which phase of the PLC:*

Introduction

Growth

Maturity

Decline

In the past couple of years, a new look has appeared: socks with slippers. Yet some oppose to, it was somehow appealing to the mass and followed by late adopters. This is an example of:*

Style

Fashion

Fads

Product Class

"Zaatar w Zeit" is differentiating itself on an important issue of its image, to be the neo-Lebanese cuisine. This is an illustration of:*

Make the core of the brand as distinctive as possible

Drive distribution through both existing and new channels

Offer the core product in new formats or versions

Innovate new products, services, and experiences

The product hierarchy stretches from basic needs to particular items that satisfy those needs. Here are the following 6 levels of product hierarchy with a RANDOM ORDER "University, Education, BMKT525, Business School, MBA Degree, Educational Institution"... "University" here is:*

Need Family

Product Family

Product Class

Product Line

"DoueihyJir" was considered a market leader in Lebanese Sweets in Jounieh. Once "Al Hallab" opened its new branch in Jounieh, "DoueihyJir", started posting billboard of jokes trying to diminish the impact of the new upcoming opening. This is considered as which of the following defensive strategies:*

Position Defense

Preemptive Defense

Counteroffensive Defense

Mobile Defense

Organic food is becoming a trend in Lebanon. The idea is not new, but it was redesigned in a western and modern style to seem appealing to the young generation of Lebanon by going to big supermarkets rather than traditional foods store like "Mouneh". So to keep growing this type of product, here they are:*

Improving product quality and add new features

Adding flanker products

Shifting from awareness and trial communications to preference and loyalty communications

Increasing distribution coverage and enter new distribution channels

"Beko" Air Conditioner for houses is considered to be a(an)*

Convenience good

Shopping good

Specialty Good

Unsought Good

"Cuisine D'amour" is a bakery shop specialized only in sweets, however, "Michele El Khoury", its owner, is considering taking it to the next level: introducing a new catering experience for different types of salty foods. Which growth strategy is mainly illustrated here?*

Building your market share

Developing committed customers and stakeholders

Building a powerful brand

Innovating new products, services, and experiences

Kanye West, best known for his Grammy-winning rap albums, partnered with Adidas to develop a high-end footwear line called Yeezy. It is an illustration of:*

Co-Branding

Brand Image

Rejuvenation of Brand

Merger