1.Lifebuoy is the leading cleansing brand of Unilever in Pakistan. It has various products available from soap bars to hand wash, shampoos to hand sanitizers. The brand claims cleansing of all kinds of germs. They are in a process of launching an improved "Facewash". Identify a segment that also fulfills the criteria of an effective target market.

2.In Q. 1 you have helped brand lifebuoy with an improved "Facewash". Guide them through the process to develop Positioning for their new variant. Discuss the process of developing an effective positioning that attracts the target market, differentiates the brand from competitors and establishes its own position, and generates awareness.