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Apple is pivoting from a more product-oriented company (e.g., iPod, iPad, and especially the iPhone and more recently the Apple Watch and Air Pods) to

Apple is pivoting from a more product-oriented company (e.g., iPod, iPad, and especially the iPhone and more recently the Apple Watch and Air Pods) to a more service-oriented company. Why? What are some of the challenges and opportunities with this pivot?

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