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Apple is selling 30,000 units in Europe at an average price of 1,500 per unit. Both the spot and forward exchange rates are $1.20/. The
Apple is selling 30,000 units in Europe at an average price of 1,500 per unit. Both the spot and forward exchange rates are $1.20/. The cost of each unit in dollars is $1,300 per unit. The elasticity of demand for Apple computers in Europe is =1.5. Now consider a depreciation of Euro (relative to US dollar) from $1.20/ to $1.08/ and assume zero passthrough. What is Apple's exposure? a. \$45 million b. \$20 million c. 45 million d. 20 million
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