Apple Marketing Mix - iPhone 13

IV. Place (Distribution/Logistic Channels)

1. Distribution Channels (Analyze and evaluate each channels

appropriateness to Apple)

a. Manufacturing operation type (in-house, OEM, or Mixed),

operation location (domestic, international, or mixed),

number of manufacturing operations, etc.

b. Retailers number of retailers, transaction method (cash,

credit, mixed, etc.), operation location (regional or nationwide and eCommerce or traditional), operation volume (small/large), etc.

c. Wholesalers number of wholesalers, transaction method (cash, credit, mixed, etc.), operation location (regional or nationwide and eCommerce or traditional), operation volume (small, large, or mixed), etc.

d. Franchising number of franchisees, transaction method (cash, credit, mixed, etc.), operation location (regional or nationwide and eCommerce or traditional), operation volume (small, large, or mixed), etc.

e. Agents/brokers/dealership or Direct selling number of labors, hiring types (full- or part-time and mixed, and in- house or outsourcing), transaction method (cash, credit, mixed, etc.), operation location (regional, nationwide, or eCommerce), operation volume (small, large, or mixed), etc.

2. Potential Marketing Channels Mix (Based on your analytical evaluation, develop a Marketing Channel Mix for a company)

a. Select/combine and draw your best value system for implementing its strategy among the components above (part iv in section VI).

3. Logistics

a. Warehouse

Type (rent, own, mixed), Location, Cost

b. Transportation

Type (rent, own, mixed), Cost

c. Handling Expenses

Delivery Partnership, Cost

4. Decide and discuss the selected channel system multichannel or Omnichannel

B. Conclusion of section VI