Apple prides itself on its innovation. When reviewing the history of Apple, it is evident that this attitude permeated the company during its peaks of success. For instance, Apple pioneered the PDA market by introducing the Newton in 1993. Later, Apple introduced the easy-to-use iMac in 1998, and updates following 1998. It released a highly stable operating system in 1999, and updates following 1999. Apple had one of its critical points in history in 1999 when it introduced the iBook. This completed their "product matrix", a simplified product mix strategy formulated by Jobs. This move allowed Apple to have a desktop and a portable computer in both the professional and the consumer segments. " Study the above case carefully and bring out the Critical Tasks that Apple Inc. should address in its Strategic Management process (15 Marks) b) "Corporate Social Responsibility is the idea that business has a duty to serve society as well as the financial interests of stock holders." Discuss (10 Marks)