$($ Apple $)$ ?Strengths, Weaknesses, Opportunities, and

Threats $($ TOWS Matrix format: $1$ ?page $)$

Conduct a complete SWOT analysis incorporating points from all four role perspectives. The SWOT

should be substantiated through research which highlights the relevant and critical factors from the

Situational, External, and Internal Analyses. Final information, along with strategies, should be

presented in a TOWS Matrix