Apple - the evolution of technology!!

Apple Inc. is an American multinational technology companyfounded on 1976 to produce PCs at that time, but starting from 2004 they expanded their specialization in different products. Apple mainly has several lines of Business: PCs, Laptops, Mobiles, Tablets, iPods, Apple TV. Through the time they succeeded to develop each product and created a value to their customers as they understood very well the needs of their customers.

When they made their last strategic planning they needed to assess their business portfolio on their SBUs and found that iMac is doing very good in the market and considered number one although there is some slowness in market growth, while iPhones are the leading product in their portfolio with fast market growth and dominating the mobile phone market.

In the same time, they noticed that iPods are showing a decline in sales volume and market share, as iPhones became a perfect substitute and the overall market growth of music devices is very slow. yet they decided to penetrate a new market which is internet TV and started to introduce to the market Apple TV as they found that market potentials are very good although their market share is very low.

Apple is taking a pricing strategy where they offer the product commercially with high initial prices and by time, they lower prices once newer version of the product is being introduced to the market.

Based on the above case, please answer the following Questions:

1.Classifythetype of consumer productsApple is producing.

2.Identify thebusiness portfoliofor Apple

a.Use the Boston Consulting Group Matrix to analyze Apple business portfolio. Illustrate your answerusing a labeled diagram.

b.As a marketing manager,suggest investment strategies for each of the SBUsidentified above.

3.Identify thegrowth strategiespursued by Apple.Justify your answer

4.What is thepricing strategythat Apple is following? In light of the above casejustify your answer.