Apple will inevitably launch the next iteration of iPhone in the near future. Tim Cook wants to launch in a country other than the USA. As VP-Marketing, your job is to select the launch country using the POOR Model as a basis for justification.

• The first paragraph should be the introduction, and the last paragraph will be the conclusion.
• Develop lists of marketing problems and opportunities to suffice as the situational analysis.
• Develop lists of marketing objectives and recommendations to suffice as strategy and tactics.
• REMEMBER: for every listed marketing problem, there should be at least one objective to overcome it. For every listed objective, there should be at least one recommendation (tactic) to fulfill it.
• FOR EXAMPLE, Country: Brazil
• Prob: Because of currency exchange, iPhone too expensive for the middle class.
• Opp: There are X number of smartphone users in Brazil
• Obj: Develop a strategy to make new iPhones more affordable for certain demographics
• Recs: BOGO; Zero-interest financing from Apple; Introductory special: Apple covers sales tax or tariff.

Try to develop at least 3-5 problems to start, and as many opportunities as you wish.

GENERIC HINTS:

Problems: how about competition, consumer demographics, technology level of country?

Opportunities: GDP, consumer spending power, strength of the existing smartphone market...

Objectives: create greater brand awareness, capture X % of the existing smartphone market.

Recommendations: marketing communications; any marketing tactic.

Think like a Marketing VP, outside the box! How would you impress Tim Cook? What statistics should he be aware of, moreover what are your recommendations?