Applecore is one of the leading management consultancy firms in the UK since early 2000 and they have an enviable track record among a diverse clientele across several major industries in the region. You have recently joined Applecore as a management consultant and your firm, on the basis of a good reference from another long-standing client of yours, has received a call from a large automobile manufacturer to go and meet them for discussions to explore if your firm can take up a major consultancy work for them in the background as below.

The automobile manufacturer performed extremely well since its inception in 1995 but in the last 3-4 years they have been posting continuously disappointing results owing to the increasing competition from imported brands, a somber growth of the economy and a variety of other reasons. The manufacturer realized they cannot continue with this kind of a performance for long for reasons of diminishing profitability and hence are planning to hire one of the leading management consulting firms to undertake a consultancy work in the hope that the consultancy firm would be able to do a rigorous study of their value chain and come up with feasible solutions for restoring their profitability and set them back on a promising future track.

This automobile manufacturer, new to Applecore, is assigned to you as your new client by your firm and your immediate job is to initiate the first meeting with them to understand their requirements, make an effective pitch to bag the consultancy contract in the light of stiff competition coming from other good leading consultancy firms also vying for the same contract. You are further expected to work and deliver on the project within challenging timeframes.

In the background of the above case, answer questions 3 and 4 below:

Q1. As a management consultant, how will you go about bagging and delivering the project?

Q2. Considering the nature of the consultancy assignment that requires in-depth value analysis, what and how will you apply/use an appropriate analytical model to the clients business?