Apple's i Devices - i Pods, iPhone and i Pads - are globally popular. But where's the flash? Adobe Flash, that is.Adobe's Flash, the long-standing multimedia platform behind approximately 75 per cent of the animated and streaming audio and video on the internet, is not supported by Apple's devices. Many purchasers were disappointed after spending hundreds of dollars on i Pads and iPad Minis only to realize they could not play their favorite online game or watch videos on their device. And they still cannot, even with the latest generation devices. Why not? It seems Apple's late founder and CEO, Steve Jobs, did not like Flash and would not support it on Apple's devices. Instead, app developers must conform to Apple's operating system, and existing applications on the web must convert to HTML 5 to play on an Apple product. Adobe's co-founders claim Apple is 'undermining the next chapter of the web', and bloggers exclaim this is not just an 'Adobe/ Apple problem ... but an Apple/World problem'.

Q 1. Does Apple appear to embrace the marketing concept?

Q 2. Research the controversy surrounding this issue and debate whether Apple did the right thing for its customers by not including the ubiquitous Adobe Flash software on Apple's products.