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Appliance Company currently has three product lines with the following information: BasicUltra Superior $1,000,000 $1,250,000 $650,000 Variable Expenses $700,000 $600,000 $425,000 Direct Fixed Expenses $100,000

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Appliance Company currently has three product lines with the following information: BasicUltra Superior $1,000,000 $1,250,000 $650,000 Variable Expenses $700,000 $600,000 $425,000 Direct Fixed Expenses $100,000 $125,000 $275,000 Sales Appliance Cobpany will also lose $500,000 in sales of the Ultra Brand (and $250,000 of variable expenses), if it drops the Superior Brand. Prepare a keep or drop analysis for the Superior Brand

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