Application B. You are the brand manager for your company. Your boss has passed on to you the following information. The date is January 1, 2018. As brand manager, he asks you to use Product Portfolio Analysis to evaluate the following product mix. Your Tax Rate-40%), 2017,Cash Denr A0 2017 Mkt. Share Competitor 125.0 S Investment per 1 % Mkt. Target Share Gain 28.0 37.0 50.0 Sales (000s)Total 2017 Sales (000s) Major Item 2016 2017 Assets (000) Flow (000 DepreciationIndustr 425.0 300.0 125.0 800.0 252200.0 (10.0) 25.0 (2.0) 200.0 50.0 80.0 104.0 600.0 100.0 112.0 550.0 2.010.050.0 400.0 425.0 1200.0 125.0 127.0 600.0 12.0 8.0 2.0 10.0 5.0 20 10 80 55.0 80.0 125.0 800.0 6.0 4.0 a. Identify and classify each of the products above. (Show all calculations that were necessary to evaluate the product mix b. Assume that one of the products above reflects market information that consumers are insensitive to price, the product concept is new to the market, and the item is a high technology product. Given this information, which of the following marketing tactics would be appropriate to manage the item/ a. Product Development Strategy b. High Profile c. Trade Down d. Market Penetration e. Diversification Application B. You are the brand manager for your company. Your boss has passed on to you the following information. The date is January 1, 2018. As brand manager, he asks you to use Product Portfolio Analysis to evaluate the following product mix. Your Tax Rate-40%), 2017,Cash Denr A0 2017 Mkt. Share Competitor 125.0 S Investment per 1 % Mkt. Target Share Gain 28.0 37.0 50.0 Sales (000s)Total 2017 Sales (000s) Major Item 2016 2017 Assets (000) Flow (000 DepreciationIndustr 425.0 300.0 125.0 800.0 252200.0 (10.0) 25.0 (2.0) 200.0 50.0 80.0 104.0 600.0 100.0 112.0 550.0 2.010.050.0 400.0 425.0 1200.0 125.0 127.0 600.0 12.0 8.0 2.0 10.0 5.0 20 10 80 55.0 80.0 125.0 800.0 6.0 4.0 a. Identify and classify each of the products above. (Show all calculations that were necessary to evaluate the product mix b. Assume that one of the products above reflects market information that consumers are insensitive to price, the product concept is new to the market, and the item is a high technology product. Given this information, which of the following marketing tactics would be appropriate to manage the item/ a. Product Development Strategy b. High Profile c. Trade Down d. Market Penetration e. Diversification