Application C. It is January 1,2018. Assume that your boss gives you the following information on these product items 2017 Sales 2017 Depreciation Expense 2018 Mkt. Share $ Investment Per 1 % Mkt. Share Gain 2016 2017 2017 2017 (000) (000) Total Major Industry* Competitor Target % Item Sales Sales Assets NP (AT 220.0 400.0 800.0 500.0 300.0 56.0 80.0 100.0 50.0 100.0 40.0 25.0 100.0 50.0 20.0 50.0 55.0 110.0 10.0 100.0 108.0 200.0 18.0 200.0 240.0 500.0 25.0 12.0 30.0 90.0 15.0 4.0 28.0 30.0 40.0 40.0 4125.0 170.0 350.0 (15.0) * All sales, profits, expenses and costs to obtain market share gain data are in (000s). The tax rate is 40.0%. a. Identify and classify each of the Items 1-5. Justify and explain your answer. 25.0 26.0 100.0 5.0 2.0 Item 1 Item 2 Item 3 b. What is your Total Cash Flow figure for these five product items? c. If you were to decide to invest to gain competitive advantage for your product mix versus your major competitor, which product or products would you invest, and how much per item, given your available Total Cash Flow dollars Application C. It is January 1,2018. Assume that your boss gives you the following information on these product items 2017 Sales 2017 Depreciation Expense 2018 Mkt. Share $ Investment Per 1 % Mkt. Share Gain 2016 2017 2017 2017 (000) (000) Total Major Industry* Competitor Target % Item Sales Sales Assets NP (AT 220.0 400.0 800.0 500.0 300.0 56.0 80.0 100.0 50.0 100.0 40.0 25.0 100.0 50.0 20.0 50.0 55.0 110.0 10.0 100.0 108.0 200.0 18.0 200.0 240.0 500.0 25.0 12.0 30.0 90.0 15.0 4.0 28.0 30.0 40.0 40.0 4125.0 170.0 350.0 (15.0) * All sales, profits, expenses and costs to obtain market share gain data are in (000s). The tax rate is 40.0%. a. Identify and classify each of the Items 1-5. Justify and explain your answer. 25.0 26.0 100.0 5.0 2.0 Item 1 Item 2 Item 3 b. What is your Total Cash Flow figure for these five product items? c. If you were to decide to invest to gain competitive advantage for your product mix versus your major competitor, which product or products would you invest, and how much per item, given your available Total Cash Flow dollars