APPLICATION EXERCISE Domographic factors play a large role in shaping the external marketing envronment. One of those demographic factors is culture. The importance of cultural understanding cannot be overstated, especially in today's global marketplace and our own multicultural country. In general, Americans tend to be ethnocontric; that is, they are quick to prejudge other cultural norms as wrong (or of less significance) because they differ from. American practices. One way to bo exposod to another culture is by examining the foods typicat of that culture In this exercise, you will need to create a limited guido to ethnic dining in your city or area. The finished guide will be descriptive in nature, it is not meant to be a rating guide. Purpose: The purpose of this exercise is to allow those students who have had only minimal exposure to cultural differences an opportunity to experience those differences through the common element of food. Students will create a basic ethnic dining guide for restaurants in their area. The guido is not meant to be a rating guido. It is simply meant to be an informative guide. Instructions Document your activities and exercise in this application exercise assignment. Keop good notes that you will submit as part of this assignment. I would create a tabie in word to present your results! (You do not need to spend the money to go to a restaurant and spend money on this exercise) Activities 1. Identify othnie dining categones for inclusion in your guide. Once you have identified categoties for your area, make a list of cestaurants for osch category. 2. You will need to create a data collection form so that the same information is collocted from each restaurant. For example, you will want to include the name, address, and phone number for each restaurant. Think of other information that would be helplul. 3. Choose and complete the assignment for three of the restaurants from the list you have generated in activity One. Consider visiting an assortment of ethnic restaurants. If your budgot allows, eat at a fow of the restaurants in addition to cotfecting the information. After you have all the information, review and compare your findings