Application exercise four is "How Restaurants Use Psychology to Make You Spend More Money."

Watch the video athttps://www.youtube.com/watch?v=I4WzImgnP4wand answer the following questions:

1. Based on the video, name a few of the ways mentioned in which restaurants can use psychology to change the behavior of consumers.

2. There are ethical implications to using psychological tactics in order to influence sonsumers. When is manipulation wrong?

3. People like to feel in control of their thoughts and actions. How does this affect marketers using psychology to influence consumer behavior? How can consumers gain more awareness of when they are being paychologically influenced by a marketing ploy?

4. Provide an example of a time you realized a company, advertisement, or salesperson was attempting to influence your behavior. How did you feel after becoming aware? Did it change your feelings toward the brand?