Applicaton Exercise seven is "What makes a meme go viral?" Watch the video athttps://www.youtube.com/watch?v=sANg0NyvVnk&t=132sand asnwer the following questions.

1. Based on the video, what are some factgors than can lead online content to go viral?

2. The video describes how a concept called "informational cascade" can be very influential in the sharing of information online. Given this fact, what should companies do if they wish to have their content shared frequently online?

3. Emotions are thought to play a significant role in making something go viral What specific emotions do you believe drive higher levels of online social sharing?

4- Conclusion