Apply key terms and concepts to use in an integrated marketing communications campaign.

 

 Topic 1 Detail one of the biggest PR disasters of 2020/2021. Tell us what happened and how the brands/companies responded. 

What have been the consequences of these disasters, if any? Do the experts believe the disasters were handled well or not? Elaborate. 

Using two online sources - not your textbook - briefly five tips for handling a PR crisis.