Apply the 4 laws of branding to a blue ocean brand

1.Select a blue ocean brand, and show a brand Youtube commercial link

2.Investigate the 4 laws:

Law 1: Describe the:core competences, core values.

Law 2: Are they relevant to the target audience?

Law 3. Is the brand consistent?

Over time

Across media

In the Value Compass

Law 4. Differentiation: How does the brand differentiate itself from competition?

Thank you very much!