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Apply the 4 laws of branding to a blue ocean brand 1. Select a blue ocean brand, and show a brand Youtube commercial link 2.
Apply the 4 laws of branding to a blue ocean brand
1.Select a blue ocean brand, and show a brand Youtube commercial link
2.Investigate the 4 laws:
Law 1: Describe the:core competences, core values.
Law 2: Are they relevant to the target audience?
Law 3. Is the brand consistent?
Over time
Across media
In the Value Compass
Law 4. Differentiation: How does the brand differentiate itself from competition?
Thank you very much!
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