Question
Apply the Flower of Services model to analyse the core product and the supplementary services provided by the selected service company. about this, If I
Apply the "Flower of Services" model to analyse the core product and the supplementary services provided by the selected service company.
about this, If I choose a restaurant how to analyze core and supplementary services
how to use "flower of services' model? i have no idea.
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
