Question
Apply the following message execution ideas, used in developing advertising strategies in the current market practices. Mention the advertisement links for each execution idea listed
Apply the following message execution ideas, used in developing advertising strategies in the current market practices. Mention the advertisement links for each execution idea listed below.
1.Slice of life
2.Lifestyle
3.Personality symbol
4.Technical expertise
5.Scientific evidence
6.Testimonial evidence
7.Endorsement
8.Fantasy
9.Mood or image
10.Musical
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
