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Apply the Porters Five Forces analysis to Quiet Logistics, focusing only on the bargaining power of customers . Evaluate the overall relationship between Quiet Logistics

  1. Apply the Porters Five Forces analysis to Quiet Logistics, focusing only on the bargaining power of customers.
  2. Evaluate the overall relationship between Quiet Logistics and its Customers by applying the following to the Quiet Logistics case study:

a.Use the Customer Performance Measurement Grid to assess customer performance of Quiet Logistics Customers. Include reference to the Cost-To-Serve Customers approach

b.Use Four Customer Clusters to locate the firms' valuable customers.

c. Consider the current life cycle of Quiet Logistics customers.

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