Question
Apply the seven steps that Gensin follows in implementing category management mentioned in the case to the area of litigation, within the category of legal
Apply the seven steps that Gensin follows in implementing category management mentioned in the case to the area of litigation, within the category of legal spend. Explicitly address the following issues:
a. Who should be on the cross-functional team, and why?
b. What sort of data do you need to collect both internally and externally?
c. How can the data be obtained?
d. What should some of the key considerations in supplier selection be? Which criteria are the most important?
e. What should be considered in ongoing monitoring and measurement, and who should do this?
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