Question
Apply the Solberg Nine Strategic Windows Model to analyse Aspen's ability to enter southern Africa. Recommend, with reasons, the window that would indicate the most
Apply the Solberg Nine Strategic Windows Model to analyse Aspen's ability to enter southern Africa. Recommend, with reasons, the window that would indicate the most suitable strategy for Aspen. (21)
(Tip: In this scenario, southern Africa consists of Namibia, Botswana, Zimbabwe, and Mozambique. You will note that reports on the pharmaceutical industry is generally based on sub-Saharan Africa - it would be acceptable if you extrapolate the facts from such reports to the southern Africa countries cited above.)
Mark allocation: the company's preparedness for internationalisation (3 marks), the globalness of the industry (14 marks) and the recommendation (4 marks.)
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