apply theHofstede's Cultural Dimension to draw a decision to go international.

Imagine yourself working for PELOTON [website:https://www.onepeloton.com/].

You are responsible to make a decision on which foreign country PELOTON should enter. So far, the company discussed following 4 preliminary countries:

• United Kingdom
• Brazil
• Sweden
• South Korea

Now, you will need to make the final decision, selecting one country from the list.To make a smart decision, you will be usingHofstede's Cultural Dimension tool.

Please follow the instruction below.

Step 1.Go to 'country comparison tools' under 'our model'

You can copy and paste thislink:https://www.hofstede-insights.com/country-comparison/

Once you enter the website, you can type 4 preliminary counties in a "type a country" box.

Step 2. Compare 6 cultural dimension scores of4 preliminary countries.You can review the scores as well as the explanation provided (refer to "What about United Kingdom/Brazil/Sweden/South Korea?" sections).

Step 3. After you review the data and reports, select one final country to enter.Be sure to provide your reason behind the selection.