APPLY WHAT YOU KNOW 495 r is the Assistant CM for sales at the Caustic Bay Hotel. In response to notel's GM, Jody supplied Poco Niller, the hotel's new RM, with 2. Jody Cuilde STAR reports for the past 12 months. Jody claims business in the local area is down significantly because the Caustic Bay's occupancy is 15 percent less than it was last year. What specifie data from the STR reports (see Chapter 9) should Poco analyze to determine if the decline in oc- ancy referred to by Jody is in fact due to declining economic conditions in the cup or if it is due to other factors such as poor operations performance or a weak area sales effort? APPLY WHAT YOU KNOW 495 r is the Assistant CM for sales at the Caustic Bay Hotel. In response to notel's GM, Jody supplied Poco Niller, the hotel's new RM, with 2. Jody Cuilde STAR reports for the past 12 months. Jody claims business in the local area is down significantly because the Caustic Bay's occupancy is 15 percent less than it was last year. What specifie data from the STR reports (see Chapter 9) should Poco analyze to determine if the decline in oc- ancy referred to by Jody is in fact due to declining economic conditions in the cup or if it is due to other factors such as poor operations performance or a weak area sales effort