Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Apply: Why We Buy a Product Scenario : You are sitting in your home and you pick up a package of OreosTM ( or some

image text in transcribed
image text in transcribed
Apply: Why We Buy a Product Scenario : You are sitting in your home and you pick up a package of OreosTM ( or some other product of your choosing ) . After realizing that you have purchased this product for years , You wonder , " Why do I feel so strongly about this product ? " You remember your readings from* marketing class and decide to figure out why you feel strongly about this product using the 4 P'S of Marketing and Marketing Strategy concepts . Develop an 800 to 1, 000 - word response using the scenario above and answer the following questions : What is it about this product that appeals to me ? Who are the people like me that are* buying this product ? ( e.g. demographics , consumer characteristics , buyer behavior ) https: / / oreofunandfacts . weebly . com/history - of - oreos . html https : / / infoscout . col brand / nabisco oreo %/ 020 http: / / steveboese . squarespace . com/ journal / 20 12/3 / 8 / choice _ and _ cookies_ why - are- oreos - 50 - popular . html How do marketers strategically plan to market these products to me ?" https: / / www . fast company . com / 30.37 068 / the- story _ of _ oreo - how - an - old _ cookie - became- a - modern - marketing - personality https: / / www . businesstoday . in / magazine / lbs _ case- study / how - Kraft - foods - won - over - customers- in - china- and - india / story / 1.9.3 162. html Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming / using this product ?"

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Essentials Of Investments

Authors: Zvi Bodie, Alex Kane, Alan Marcus

11th Edition

1260288390, 978-1260288391

More Books

Students also viewed these Finance questions