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Applying Hofstede's Typology show how Power Distance and Gender Differentiation can influence the marketing of products and services in different countries?
Applying Hofstede's Typology show how Power Distance and Gender Differentiation can influence the marketing of products and services in different countries?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
