Applying to one of the examples provided, explain how you would proceed to use a customer diriven marketing strategy.

Examples: (Choose one)

Canadian Tire selling cold weather car battery

Disney selling cruise packages

Harley Davidson selling motorcycles

Starbucks selling instant coffee

Step 1. Segmentation is used to divide the overall market based on geographics, demographics, psychographics, benefits and usage rate. Use two of the five bases and explain how the overall marketplace is segmented for your product.

Step 2. Describe your target market and why it was selected

Step 3. Explain how the product can be differentiated its product from its competition.

Step 4. Explain how the product can be positioned in the minds of consumers (separating it from its competition).