appos recognizes that social media not only enables consumers to reach out to the company, but that the company can then respond. This example underscores which feature of social media?

a$.$ Consumers are one$-$way recipients of marketers' communications.

b$.$ Consumers are able to participate in a dialogue with the brand.

c$.$ Consumers are unable to provide feedback to the brand.

d$.$ Consumers are unable to connect with the brand.