Question
Aquarelle Textile Ltd manufactures quality beach towels at its highly automated, St Pierre, plant. The plant has a production capacity of 48,000 towels each month.
Aquarelle Textile Ltd manufactures quality beach towels at its highly automated, St Pierre, plant. The plant has a production capacity of 48,000 towels each month. Current monthly production is 30,000 towels. Retail department stores account for all existing sales. Expected results for the coming month (August) are as follows:
Total Per Unit
Units sold 30,000
Revenues Rs 600,000 Rs 20.00
Cost of goods sold (manufacturing sold)
Variable manufacturing costs 225,000 7.50*
Fixed manufacturing costs 135,000 4.50**
Total cost of goods sold 360,000 12.00
Marketing costs
Variable marketing costs 150,000 5.00
Fixed marketing costs 60,000 2.00
Total marketing costs 210,000 7.00
Full costs of the product 570,000 19.00
Operating Income Rs 30,000 Rs 1.00
*Variable manufacturing cost per unit = Direct material cost per unit + Variable direct manufacturing cost per unit + Variable manufacturing overhead cost per unit
= Rs6.00 + Rs 0.50 + Rs 1.00 = Rs 7.50
**Fixed manufacturing cost per unit = Fixed direct manufacturing labour cost per unit + Fixed manufacturing overhead cost per unit
= Rs 1.50 + Rs 3.00 = Rs 4.50
These amounts are predictions based on past costs. We assume all costs can be classified as either fixed or variable with respect to a single cost driver (units per output).
As a result of a strike at its existing towel supplier, Beachcomber, a luxury hotel chain, has offered to buy 5,000 towels from Aquarelle Textile Ltd in August at Rs 11 per towel.
No subsequent sales to Beachcomber are anticipated. Fixed manufacturing costs are based on the 48,000-towel production capacity. That is, fixed manufacturing costs relate to the production capacity available and not the actual capacity used.
If Aquarelle Textile Ltd accepts the special order, it will use existing idle capacity to produce the 5,000 towels, and fixed manufacturing costs will not change. No marketing costs will be necessary for the 5,000-unit one-time-only special order. Accepting this special order is not expected to affect the selling price or the quantity of towels sold to regular customers.
Required:
- Calculate the total contribution and total profit/loss without the special order and with the special order.
- Based on the calculation in part (a), should Aquarelle Textile Ltd accept Beachcomber `s offer?
What other non-financial factors should Aquarelle Textile Ltd consider before accepting the offer?
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