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Ar me Botanique in Rancho Santa Margarita, California, was started in 2 0 1 2 by Alexa Soto. She grew up with a mother who
Arme Botanique in Rancho Santa Margarita, California, was started in by Alexa Soto. She grew up with a mother who collected natural handmade aromatics and mixed different scents to create her own perfumes. Alexa fell in love with the fragility and power of smell. After receiving her Masters degree in Botany at UC Berkley, Alexa was fortunate to be able to start her own business, producing coveted essential oils used in the perfume industry.
Alexa initially invested in acres of land and planted various selected flowers and herbs. Alexa started out by selling her crops to large fragrance manufacturers. As time went by she began extracting and producing her own natural essential oils, establishing Arme Botanique AB as a successful leader in natural scents in the United States.
Arme Botanique now produces several concentrated essential oils. Among them, rose, lavender, tuberose, gardenia, bergamot orange, clary sage, helichrysum, spearmint, chamomile and jasmine. The oils are extracted from plants through a process of distillation and cold pressing. The oils are sold to the fragrance industry where they are blended into fragrance compositions to make perfume. While Arme Botanique has an excellent reputation in the market as a natural organic grower and producer of essential oils, it is still a relatively small company. As the demand for natural products increases, Alexa believes that her company has an opportunity to capitalize on market trends and grow.
After many strategic meetings, Arme Botanique has agreed that it would be willing to invest $ in the fixed assets needed to generate additional sales. AB has identified potential investment projects which could all help grow the business to the next level. Your consulting services have been retained to conduct an analysis of the proposed projects and formulate a final proposal that will:
Identify which projects will create the most value for Arme Botanique
explain the strategy behind the proposal
propose an optimal capital structure addressing how those capital investments should be funded.
AB has a corporate tax rate assume no taxes if EBT is negative and a required rate of return of Based on your analysis, prepare a capital expenditure plan of action for the AB management team. Explain which projects you are recommending they fund, in what order, and why Be sure to respect ABs total capital investment limit $ million
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