araw media attention. The brand manager is troubled by the fact that the company has mislabeled product on the shelf and agrees that it must be recalled immediately.

"Even though a product recall could open us up to unwanted media attention, we must hold to our company's ethical principles of being honest and transparent to our customers regardless of the amount of product in question. In addition, we have an obligation to follow government regulations."

Unfortunately, as you prepare to recall the mislabeled products, Healthy O$\text{'}$s begins to receive complaints from customers who purchased these mislabeled products. The brand manager asks you to come up with a strategy immediately to handle both the recall and customer complaints.

Which of the following options is the best choice for Healthy O$\text{'}$s$?$

Select an option from the choices below and click Submit.

You respond with an apology letter to the complaints as you quickly and quietly recall the mislabeled product.

In order to avoid any unwanted media attention, you ignore the complaints and quickly and quietly get the mislabeled product recalled.

You respond to all complaints with a letter of apology and a free sample. You also quickly recall all mislabeled products.