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Arcadia's segmentation of the fashion market revealed distinct customergroups for which specific marketing mixes could be employed.In response, the group has a portfolio of shops
Arcadia's segmentation of the fashion market revealed distinct customergroups for which specific marketing mixes could be employed.In response, the group has a portfolio of shops that are distinct in terms of shop names, style of clothing, dcor and ambience.Which of the following target marketing approaches is Arcadia utilising?
Select one:
A.Undifferentiated marketing
B.Focused marketing
C.Personalization
D.Differentiated marketing
E.Customized marketing
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