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Are direct marketing channels possible for some products and not others? Why or why not? Explain the value middlemen can add to product sales and
- Are direct marketing channels possible for some products and not others? Why or why not?
- Explain the value middlemen can add to product sales and marketing success.
- Think of the products you currently use. Are there any of them you would prefer to buy through different marketing channels? Why?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
