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are fictional characters created by marketers that represent different key potential user types for an offering. A . Personas B . Segments C . Target
are fictional characters created by marketers that represent different key potential user types for an offering.
A Personas
B Segments
C Target buyers
D Demographics
E Segment representatites
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Understanding Management
Authors: Richard L. Daft, Dorothy Marcic
5th Edition
1111580243, 1111580247, 978-0324405712
