Are intercollegiate athletics departments generating enough revenue to cover the expenses required to operate these entities? (1) If so, how/where are they generating the revenue? How can these athletics departments operate as non-profit if they are generating enormous amounts of revenue? (2) If not, how can they continue to operate when they are losing money annually? Many universities are public entities which require a balance budget so how do they offset the losses associated maintaining an athletics department? Are there any issues associated with the strategies implemented by universities?