are the costs associated with the operating and marketing expenses of a company. are the per-unit costs associated with the product O Fixed costs; Product costs O Marketing expenses; Variable costs o Operating expenses; Product costs O Fixed costs; Variable costs The formula, Percent Change in Quantity Sold divided by Percent Change in Price, is used to calculate which pricing concept? O Price elasticity O Markup percentage O Break-even price O Break-even quantity What is an added percentage or dollar amount added to the cost to determine its selling price? O Price increase O Sales tax O Markup O Overhead With pricing, a variable rate is used for each customer, often based on a product's or a service's demand. O Market-based O Value-based O A la carte Dynamic With pricing, a variable rate is used for each customer, often based on a product's or a service's demand. O Market-based O Value-based O A la carte O Dynamic True or False: Price skimming is when a marketer introduces a product into the market at an initially low price then incrementally raises the price over time. O False O True is packaging two or more goods or services together to sell them for a single packaged price. O Prestige pricing O Loss leader O Multiple-unit pricing O Bundle pricing True or False: Dan Ariely describes a phenomenon he discovered called the third "decoy" option, which says adding an inferior option will make the original product more attractive. O True O False True or False: With prestige pricing, elasticity in demand can be a positive number. This means when the price goes up, instead of demand decreasing, demand actually increases. O True O False A company uses the pricing strategy when it sells a popular item at an artificially low price. O Odd-even O Loss leader O Anchor O Bundle Which one of these companies would be an example of using the price skimming strategy? McDonald's Apple Walmart Chick Fil A Submit