1. Are the old managers right? A lot of other wearables focus on counting steps or enabling apps. Is that what this group should design, so as to be seen as a legitimate competitor and not confuse customers, or should they design something different to be seen as innovative?
2. Are the people in the room a good proxy for their customers? Are the young managers a better proxy than the older managers?
3. What additional information would be helpful to strengthen a recommendation?
4. How would that information best be obtained?