1. Are there are any errors in their data analysis with regard to the chosen tests and/or conclusions? Provide brief comments.

2) Based on the research objectives stated in the teams report, did the team miss any important test in your opinion? Propose and conduct at least one hypothesis test (using the given dataset and SPSS), thats different from the teams choice. Provide a justification on why your proposed test should be considered. Discuss your findings.

MARKET RESEARCH Managerial Summary In order to find out whether the users of SoundCloud are satisfied, we conducted a one- sample T test and found out that most of the users are satisfied. Then we ran a chi-square frequencies test to figure out the relationship between genders and the time that they are spending on using music streaming apps daily. We learned that both males and females have very usage rates, both spending more than 30 minutes on music streaming apps daily. At the end, we ran a chi-square frequencies test to see which aspect of the SoundCloud app is important for the users. We found out that the responses were very similar and that all the aspects are important to the users. It is interesting to see that most answers are very even and the results that we got couldn't explain why people are satisfied. The results generated appear to be the result of a research objective that was too broad and a poorly written survey. Statement of Research Purpose and Objectives Soundcloud is an online music and audio streaming platform. The most compelling feature that makes Soundcloud different from its competitors is that it allows musicians that we can't find in another music platforms to upload their productions for free for other users to listen. Based on our own experience, we agreed that the user interface of SoundCloud is not user friendly, and their requirement of a subscription to listen ad free as a deterrent. For our project, we would want to know whether the users of SoundCloud are satisfied with the music streaming service. For the alternative hypothesis we would state that we expect most of the users are satisfied with SoundCloud. By finding out if users are satisfied with SoundCloud, we MARKET RESEARCH MARKET RESEARCH also have other opportunities to study among the usage of genders and find the opportunities These questions involved nominal, ordinal and interval data. to do better in order for SoundCloud to make improvements on. 4. Demographics Research Design and Methodology a. This section was used to collect general information and statistics on our Questionnaire Design: respondents, such as gender, ethnicity, and employment status. The goal of We began our research by constructing a survey. The survey was built on Qualtrics and including this section was to determine what groups are most likely to use was designed as follows: SoundCloud 1. Screening Questions i. These questions involved nominal and ordinal data. a. Our screening question involved a simple yeso response. We asked the Our main questions, were primarily revolved around a couple likert scales, were chosen respondent if they use music streaming services. If yes was selected, they to give us an idea of what people enjoy about SoundCloud and what areas they feel the app is would continue with the survey. If no was selected, the survey was lacking. The first likert scale pertained to level of importance associated with various terminated SoundCloud characteristics. These characteristics included: 2. Warm-Up Questions Coding Value Yes-1, No-2 a. This section consisted of questions regarding the amount of time respondents spend using music streaming services, in general. 1-5 1.7 i. These questions involved nominal and ordinal data. 3. Main Questions Question Screening. 1 Warm Up-1 Warm Up-2 Warm Up-3 Warm Up 4 Transition Main Q-1 Main Q-2 Main Q-3 Main Q-4 Demo. 1 Demo 2 Demo 3 Demo 4 Demo. 5 Data Nominal Ordinal Nominal Ordinal Nominal Ordinal Nominal Interval Interval Ordinal Nominal Nominal Ordinal Nominal Ordinal Yes-1, No 2 1-7 (Likert) 1-7(Likert) 1-7 (Likert) Here, we began to narrow the focus down to questions specifically related to SoundCloud. This section asked respondents to provide their level of 1-3 1-5 satisfaction with SoundCloud as a whole, as well as specific aspects of the 1-9 service. Additionally, we asked our respondents to indicate their level of agreement with certain SoundCloud characteristics. For example, their level of agreement on whether or not SoundCloud has a good user interface. MARKET RESEARCH MARKET RESEARCH Reddit, a popular social news and discussion site, which resulted in a significant response rate in a small window of time. Sampling Plan: We followed our sampling plan quite well. Our data was derived from individuals who For our research, we decided that we would use a stratified sampling method, for we utilize music streaming services and the subset of individuals who utilize SoundCloud. In all, we wanted to take a subset of a larger population. The subset being SoundCloud users and the gathered a total of 120 responses, of which 92 were valid, meaning they answered "yes" to our larger population being individuals who use music streaming services. Our screening question screening question. Data collection took approximately one week. placed at the beginning of the survey ensured that we were receiving information from our While we did retrieve the required amount of responses and the data appeared to be selected target population. legit, there may have been an element of non-response bias. For example, individuals may have In saying this, it likely would have been more effective to have a couple of screening answered "no" to the screening questions to avoid having to complete the entire survey. Our questions to ensure that we are gathering information from individuals who actually use survey may not have reached enough individuals who actually utilize SoundCloud. These SoundCloud. This would have eliminated bias in responses to questions that were geared individuals may use other music streaming services, such as Apple Music. Lastly, our survey may specifically toward SoundCloud. Essentially, we could have done a better job of reaching not have been constructed and designed as well as it should have. respondents who were familiar with SoundCloud and not just music streaming services. Data Collection and Data Entry: Data collection was done through an online survey, constructed on Qualtrics. This was our method of collection for we felt that it would be the easiest way to collect our required 100 responses. Additionally, as we figured that most SoundCloud users would be from a younger demographic, the online survey would generate more contribution and a higher response rate. After the survey had been constructed, we began posting it on social media (Facebook, Twitter, Linkedin). While we did generate a good amount of responses, it was taking a while and we were closing in on the deadline. This realization led us to posting a link to the survey on MARKET RESEARCH MARKET RESEARCH between the two genders are more or less the same. This information was observed through the means which showed males at 2.16 and females at 2.18. We also Analysis Results observed the significance value (p-value) which was 0.195. Our analysis involved a series of questions, all of which were geared toward determining After running the test, we realized that an Independent Samples T-test is not satisfaction levels with SoundCloud. In order to analyze the results of our survey, we exported appropriate for this data set. This is due to the fact that the samples are from the the data into SPSS and ran several tests. The following displays the questions we sought same group. answers to and the tests that we ran to retrieve those answers: b. Chi-Square Analysis 1. In general, are SoundCloud users satisfied with the service? The results of this analysis demonstrated that both males and females are In order to determine the overall satisfaction level with SoundCloud, we ran a One Sample spending 30 minutes or more on music streaming apps. Having said this, we cannot T-test within SPSS. The results match confirmed our hypothesis that people are for the most make any claims as to which gender uses the app the most. part satisfied with the service. 3. Which ospect of SoundCloud do users find the most important? Null Hypothesis: 4 run a Frequencies Test. It was expected that "User Interface would be of greatest importance The test displayed a mean of 4.63, which was greater than 4, indicating that users are to users, yet the results of the test showed that all aspects that we asked about were rated, for relatively satisfied. Additionally, SPSS displayed a significance value (p-value) of 0.001. Given the most part, as "extremely important". Based on the output, we cannot make any definitive that this value is less than the acceptable 0.05, we can conclude that the data is significant. conclusion as to which aspect is of greatest importance, nor which aspects need to be 2. is the usage rate of music streaming services higher amongst males or females? improved. We attempted to answer this question by running two different tests; Independent Samples T-test and a Chi-Square Analysis. a. Independent Samples T-test Before running the test, it was our opinion that usage rate would be higher among males. After running the tests, the data showed that the usage rates MARKET RESEARCH MARKET RESEARCH Tables and Figures Recommendations Unfortunately, we are unable to make any sort of recommendations to our client. Other Question 1: Overall Satisfaction One sample T-test than determining that users are generally satisfied with SoundCloud, we cannot make any Mean 4.63 claims as to which gender is most popular amongst or which aspects of the service are of Overall Satisfaction: Scale 1-7 greatest importance. The results we received prevent us from making any evidence-based Significance (p-value) recommendations as to how the service can be improved or what users would like to see implemented or changed. Analyzing our results and their lack of significance, forces us to look back at our research Question 2: Usage Rate Independent Sample T-test, Chi-Square objective and survey construction. As a group, we feel that having a more specific and pointed research objective could have potentially led to significant results. In addition to attempting to N Sig. (P-value) Independent Sample T-test M ean 38 2.16 39 2.18 find the satisfaction level with the service, we could have picked a few aspects of the service Male Female and attempted to figure how they could be improved. Our Qualtrics survey should have been more specific and focused. We realize now that our questions were very broad. Furthermore, we could have surveyed a larger pool of individuals and sought out more respondents who Gender Chi-Square Less than 30 30 min.- 1 Hour min. Above an Hour Total actually utilize SoundCloud, instead of music streaming services in general. 16 14 To be more specific, we could have begun this project by doing a bit more research into Male Female Other Total 30 SoundCloud. We could have selected a research objective that focused on satisfaction level as well as how the service could be improved. Developing a more concise research objective, constructing a more specific and geared survey and targeting respondents who we know are familiar with the service would likely provide us with significant results. Question 3: . Most important Aspects Frequency Test Music Genre Rating Not Important Frequency User Interface Rating Frequency Not Important Customer Support Rating Frequency Not Important 6 13 11 10 38 78 Extremely important Total 5 16 Extremely important Total Extremely important Total 78 Music Variety Rating Frequency Not Important Artist Variety Rating Frequency Not Important 2 32 4 11 57 12 Extremely Important Total 4 Extremely important Total Music Quality Rating Frequency Not Important Busk Digitally Frequency Not Important Rating 8 Extremely important Total 77 Extremely important Total MARKET RESEARCH Managerial Summary In order to find out whether the users of SoundCloud are satisfied, we conducted a one- sample T test and found out that most of the users are satisfied. Then we ran a chi-square frequencies test to figure out the relationship between genders and the time that they are spending on using music streaming apps daily. We learned that both males and females have very usage rates, both spending more than 30 minutes on music streaming apps daily. At the end, we ran a chi-square frequencies test to see which aspect of the SoundCloud app is important for the users. We found out that the responses were very similar and that all the aspects are important to the users. It is interesting to see that most answers are very even and the results that we got couldn't explain why people are satisfied. The results generated appear to be the result of a research objective that was too broad and a poorly written survey. Statement of Research Purpose and Objectives Soundcloud is an online music and audio streaming platform. The most compelling feature that makes Soundcloud different from its competitors is that it allows musicians that we can't find in another music platforms to upload their productions for free for other users to listen. Based on our own experience, we agreed that the user interface of SoundCloud is not user friendly, and their requirement of a subscription to listen ad free as a deterrent. For our project, we would want to know whether the users of SoundCloud are satisfied with the music streaming service. For the alternative hypothesis we would state that we expect most of the users are satisfied with SoundCloud. By finding out if users are satisfied with SoundCloud, we MARKET RESEARCH MARKET RESEARCH also have other opportunities to study among the usage of genders and find the opportunities These questions involved nominal, ordinal and interval data. to do better in order for SoundCloud to make improvements on. 4. Demographics Research Design and Methodology a. This section was used to collect general information and statistics on our Questionnaire Design: respondents, such as gender, ethnicity, and employment status. The goal of We began our research by constructing a survey. The survey was built on Qualtrics and including this section was to determine what groups are most likely to use was designed as follows: SoundCloud 1. Screening Questions i. These questions involved nominal and ordinal data. a. Our screening question involved a simple yeso response. We asked the Our main questions, were primarily revolved around a couple likert scales, were chosen respondent if they use music streaming services. If yes was selected, they to give us an idea of what people enjoy about SoundCloud and what areas they feel the app is would continue with the survey. If no was selected, the survey was lacking. The first likert scale pertained to level of importance associated with various terminated SoundCloud characteristics. These characteristics included: 2. Warm-Up Questions Coding Value Yes-1, No-2 a. This section consisted of questions regarding the amount of time respondents spend using music streaming services, in general. 1-5 1.7 i. These questions involved nominal and ordinal data. 3. Main Questions Question Screening. 1 Warm Up-1 Warm Up-2 Warm Up-3 Warm Up 4 Transition Main Q-1 Main Q-2 Main Q-3 Main Q-4 Demo. 1 Demo 2 Demo 3 Demo 4 Demo. 5 Data Nominal Ordinal Nominal Ordinal Nominal Ordinal Nominal Interval Interval Ordinal Nominal Nominal Ordinal Nominal Ordinal Yes-1, No 2 1-7 (Likert) 1-7(Likert) 1-7 (Likert) Here, we began to narrow the focus down to questions specifically related to SoundCloud. This section asked respondents to provide their level of 1-3 1-5 satisfaction with SoundCloud as a whole, as well as specific aspects of the 1-9 service. Additionally, we asked our respondents to indicate their level of agreement with certain SoundCloud characteristics. For example, their level of agreement on whether or not SoundCloud has a good user interface. MARKET RESEARCH MARKET RESEARCH Reddit, a popular social news and discussion site, which resulted in a significant response rate in a small window of time. Sampling Plan: We followed our sampling plan quite well. Our data was derived from individuals who For our research, we decided that we would use a stratified sampling method, for we utilize music streaming services and the subset of individuals who utilize SoundCloud. In all, we wanted to take a subset of a larger population. The subset being SoundCloud users and the gathered a total of 120 responses, of which 92 were valid, meaning they answered "yes" to our larger population being individuals who use music streaming services. Our screening question screening question. Data collection took approximately one week. placed at the beginning of the survey ensured that we were receiving information from our While we did retrieve the required amount of responses and the data appeared to be selected target population. legit, there may have been an element of non-response bias. For example, individuals may have In saying this, it likely would have been more effective to have a couple of screening answered "no" to the screening questions to avoid having to complete the entire survey. Our questions to ensure that we are gathering information from individuals who actually use survey may not have reached enough individuals who actually utilize SoundCloud. These SoundCloud. This would have eliminated bias in responses to questions that were geared individuals may use other music streaming services, such as Apple Music. Lastly, our survey may specifically toward SoundCloud. Essentially, we could have done a better job of reaching not have been constructed and designed as well as it should have. respondents who were familiar with SoundCloud and not just music streaming services. Data Collection and Data Entry: Data collection was done through an online survey, constructed on Qualtrics. This was our method of collection for we felt that it would be the easiest way to collect our required 100 responses. Additionally, as we figured that most SoundCloud users would be from a younger demographic, the online survey would generate more contribution and a higher response rate. After the survey had been constructed, we began posting it on social media (Facebook, Twitter, Linkedin). While we did generate a good amount of responses, it was taking a while and we were closing in on the deadline. This realization led us to posting a link to the survey on MARKET RESEARCH MARKET RESEARCH between the two genders are more or less the same. This information was observed through the means which showed males at 2.16 and females at 2.18. We also Analysis Results observed the significance value (p-value) which was 0.195. Our analysis involved a series of questions, all of which were geared toward determining After running the test, we realized that an Independent Samples T-test is not satisfaction levels with SoundCloud. In order to analyze the results of our survey, we exported appropriate for this data set. This is due to the fact that the samples are from the the data into SPSS and ran several tests. The following displays the questions we sought same group. answers to and the tests that we ran to retrieve those answers: b. Chi-Square Analysis 1. In general, are SoundCloud users satisfied with the service? The results of this analysis demonstrated that both males and females are In order to determine the overall satisfaction level with SoundCloud, we ran a One Sample spending 30 minutes or more on music streaming apps. Having said this, we cannot T-test within SPSS. The results match confirmed our hypothesis that people are for the most make any claims as to which gender uses the app the most. part satisfied with the service. 3. Which ospect of SoundCloud do users find the most important? Null Hypothesis: 4 run a Frequencies Test. It was expected that "User Interface would be of greatest importance The test displayed a mean of 4.63, which was greater than 4, indicating that users are to users, yet the results of the test showed that all aspects that we asked about were rated, for relatively satisfied. Additionally, SPSS displayed a significance value (p-value) of 0.001. Given the most part, as "extremely important". Based on the output, we cannot make any definitive that this value is less than the acceptable 0.05, we can conclude that the data is significant. conclusion as to which aspect is of greatest importance, nor which aspects need to be 2. is the usage rate of music streaming services higher amongst males or females? improved. We attempted to answer this question by running two different tests; Independent Samples T-test and a Chi-Square Analysis. a. Independent Samples T-test Before running the test, it was our opinion that usage rate would be higher among males. After running the tests, the data showed that the usage rates MARKET RESEARCH MARKET RESEARCH Tables and Figures Recommendations Unfortunately, we are unable to make any sort of recommendations to our client. Other Question 1: Overall Satisfaction One sample T-test than determining that users are generally satisfied with SoundCloud, we cannot make any Mean 4.63 claims as to which gender is most popular amongst or which aspects of the service are of Overall Satisfaction: Scale 1-7 greatest importance. The results we received prevent us from making any evidence-based Significance (p-value) recommendations as to how the service can be improved or what users would like to see implemented or changed. Analyzing our results and their lack of significance, forces us to look back at our research Question 2: Usage Rate Independent Sample T-test, Chi-Square objective and survey construction. As a group, we feel that having a more specific and pointed research objective could have potentially led to significant results. In addition to attempting to N Sig. (P-value) Independent Sample T-test M ean 38 2.16 39 2.18 find the satisfaction level with the service, we could have picked a few aspects of the service Male Female and attempted to figure how they could be improved. Our Qualtrics survey should have been more specific and focused. We realize now that our questions were very broad. Furthermore, we could have surveyed a larger pool of individuals and sought out more respondents who Gender Chi-Square Less than 30 30 min.- 1 Hour min. Above an Hour Total actually utilize SoundCloud, instead of music streaming services in general. 16 14 To be more specific, we could have begun this project by doing a bit more research into Male Female Other Total 30 SoundCloud. We could have selected a research objective that focused on satisfaction level as well as how the service could be improved. Developing a more concise research objective, constructing a more specific and geared survey and targeting respondents who we know are familiar with the service would likely provide us with significant results. Question 3: . Most important Aspects Frequency Test Music Genre Rating Not Important Frequency User Interface Rating Frequency Not Important Customer Support Rating Frequency Not Important 6 13 11 10 38 78 Extremely important Total 5 16 Extremely important Total Extremely important Total 78 Music Variety Rating Frequency Not Important Artist Variety Rating Frequency Not Important 2 32 4 11 57 12 Extremely Important Total 4 Extremely important Total Music Quality Rating Frequency Not Important Busk Digitally Frequency Not Important Rating 8 Extremely important Total 77 Extremely important Total