Question
Are there brands you use today that you formed an attachment to when a teen or are your teen preferences long gone? Are teens critical
Are there brands you use today that you formed an attachment to when a teen or are your teen preferences long gone?
Are teens critical to companies as long term brand lovers and loyalists?
Is this whybrands fight for the teen consumer?
What brands are you loyal to from your youth?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
