Question
Are there times when you would not want to distribute your product in a retailer... even if your selling price falls within their accepted price
Are there times when you would not want to distribute your product in a retailer... even if your selling price falls within their accepted price range?Why or why not?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
